Technical SEO is one of the most vital elements of SEO. No matter how remarkable your content might be, if your site has unresolved technical SEO issues, you’ll struggle to secure a prominent place in search engine result pages (SERPs).
Hence, it’s crucial to dedicate some quality time to enhance the technical SEO aspects of your website. Doing so not only appeases the algorithms but also ensures a seamless and enjoyable experience for users.
What is technical seo?
Technical SEO, often referred to as “under-the-hood SEO,” focuses on optimizing the technical aspects of your website to improve its visibility in search engine results. It involves fine-tuning elements like website speed, mobile-friendliness, security (HTTPS), XML sitemaps, schema markup, image optimization, and fixing issues such as broken links and duplicate content. Technical SEO ensures that search engines can crawl, index, and rank your website efficiently, ultimately boosting your online presence and driving organic traffic.
1.Mobile Optimization: The Cornerstone of User-Friendly Experience
In a world dominated by mobile devices, it’s imperative that your website is responsive and mobile-friendly. Google prioritizes mobile-optimized sites, and ensuring your site meets this criteria can significantly impact your search rankings.
2.Fast Loading Speed: The Power of First Impressions
Did you know that 53% of users will abandon a website if it takes longer than 3 seconds to load? Page speed optimization is essential for retaining visitors and reducing bounce rates. Consider techniques like image optimization, browser caching, and minimizing HTTP requests to improve your website’s loading speed.
3.XML Sitemap: The Roadmap for Search Engines
A well-structured XML sitemap helps search engines crawl and index your content efficiently, ensuring that your web pages appear in search results. Regularly update your sitemap to reflect changes in your site’s structure.
4.Prioritize SEO: Conducting Weekly Technical SEO Audits
If you’re aiming for consistent high rankings in search engine results pages (SERPs), addressing on-page SEO issues through regular weekly technical SEO audits is crucial.
How to Perform a Technical SEO Audit?
To execute a technical SEO audit, various tools are available to assist you in the process. Among these, Semrush, Moz, Ahrefs, and Serpstat are excellent choices. However, for the most comprehensive evaluation of your website’s technical aspects, Semrush stands out as the industry gold standard, making it a highly recommended tool for this task.
5.Image Optimization: Compress and Alt Text for SEO and Accessibility
Google lacks the capability to visually interpret images. Instead, it relies on metadata, including the image file name and alt text (alternative text), to comprehend the content of an image.
Alt text is an integral part of HTML code, serving the purpose of describing both the visual characteristics and the function of an image within a web page.
In general, it’s considered a best practice to craft alt text that is both descriptive and includes relevant primary keywords. However, it’s important to exercise caution and avoid overloading it with excessive keywords.
Large, unoptimized images can slow down your site. Compress them without compromising quality and add descriptive alt text to improve both accessibility and SEO.
6.Optimize Internal Links
Internal links are hyperlinks that join pages within the same website. Although internal links may not carry the same weight as external links in search rankings, they remain essential for aiding search engines in comprehending your website’s information hierarchy and establishing an SEO-friendly site structure.
7.How to Optimize Internal Links Effectively
To optimize your site’s internal links, follow these key strategies:
Canonical tags help search engines to identify the preferred version of a webpage. They’re crucial for avoiding duplicate content issues and consolidating the ranking signals for similar pages.
To steer clear of content duplication and potential penalties from Google, set up a canonical URL using the rel-canonical tag.This can be easily accomplished using the Yoast SEO WordPress plugin.
8.Crawl Errors: Identify and Resolve Issues
Regularly check Google Search Console for crawl errors and address them promptly to ensure that search engines can access your site without issues. This step is vital for making sure your content gets indexed and ranks properly.
As you go about this process, take a moment to review your robots.txt file to ensure it isn’t restricting access to pages that should remain accessible.
9.Fix Broken Links: Smooth User Journeys Matter
Broken links are detrimental not only from an SEO standpoint but also because they can negatively impact the overall user experience of your website. You certainly wouldn’t want any of your visitors to encounter a ‘404 Not Found’ page, as it leaves a negative initial impression, potentially resulting in a lost audience.
To maintain a seamless user experience, it’s essential to conduct routine site audits to identify and rectify broken links promptly. Utilizing tools like Google Search Console can streamline the process of pinpointing these issues.
10.Secure with HTTPS: Building Trust and Credibility
Having an SSL certificate not only secures your website but also enhances trust among users and search engines alike. Google gives preference to HTTPS websites in search results, so it’s a must-have for SEO success.
Technical SEO is frequently neglected on-page SEO, yet it holds equal significance. Addressing technical issues such as “problematic redirects” and rectifying spelling errors on your website is essential for improving your visibility in search engine results pages and enhancing the quality of your search engine rankings. While compelling content and user-centric design are vital, it’s the meticulous technical optimization that fuels your website’s ascent.