6 Email Marketing Tips to Instantly Improve Your CTR
Email marketing revolves around sending messages to individuals who express interest in learning more about your business and consuming additional content.
Ideally, your emails would be opened and thoroughly read by every subscriber, leading to a significant boost in engagement on your website. However, the reality is less than perfect, and various challenges may arise as you execute your email marketing strategy.
Some prevalent challenges encountered during the implementation of your email marketing plan include:
There are two potential challenges that may hinder the effectiveness of your email marketing strategy. Firstly, your emails may get lost within your subscribers’ inboxes or, more detrimentally, be classified as spam. This unfavorable situation can lead to a decrease in the open rates of your emails. Secondly, even if customers open your emails, there is the possibility that they might not engage with the call-to-action (CTA), thereby adversely affecting the overall clickthrough rate (CTR) of your emails. Both scenarios highlight the importance of addressing inbox deliverability and optimizing content to encourage meaningful interactions with your audience.
These challenges may potentially erode your confidence in email marketing. If the performance of your email campaigns is subpar, you might contemplate abandoning your email marketing efforts.
However, we’ve got you covered with some email marketing tips that you can immediately apply to enhance the CTR of your emails.
Reach out to recently acquired contacts via email within the initial 24 hours.
Utilizing the moment when your brand or content is prominently on the subscriber’s radar is crucial. Implement an automated email system that activates immediately upon an individual signing up for your newsletter or any other promotion on your website. This serves as an effective method to establish expectations for your new contacts and provide them with a preview of forthcoming content. Consequently, sending an email to your subscriber within the initial 24 hours of registration is considered a vital best practice in email marketing. It is essential to emphasize that not having automation workflows in place means overlooking a valuable opportunity to actively engage and nurture new subscribers.
Use an individual’s name as the sender, rather than the brand.
Studies reveal that the likelihood of email recipients opening messages increases substantially when the sender is an individual rather than a brand or company. This preference is rooted in the trust people place in a personalized name as opposed to a generic brand label. Individuals subscribe to numerous blogs, leading to an inundation of emails from various sources. Instead of opting for a conventional approach with writing the company name, consider personalizing the sender details.
Infusing a personal touch into your email campaigns serves as a distinguishing factor, setting your content apart from the multitude of messages. This strategy has the potential to significantly enhance both the open rate and clickthrough rate of your emails.
Employ email templates that are optimized for mobile devices.
Even though individuals can utilize apps, play games, and watch movies on their smartphones, a significant portion of their time is dedicated to checking emails. Litmus reports that 46% of all emails are accessed through mobile devices. Consequently, when selecting templates for your email campaigns, it is crucial to consider your mobile subscriber base. Opt for a template that is responsive and tailored for mobile devices. Always preview the template in mobile mode and open the test email on your smartphone to accurately assess its appearance.
Enhance the effectiveness of your subject lines.
Your emails are in competition with numerous others in your subscribers’ inboxes. Consequently, it’s essential to craft subject lines that are concise and compelling. Follow these guidelines to enhance your subject lines:
1. Keep subject lines under 50 characters to avoid truncation on mobile devices.
2. Incorporate verbs and action-oriented language to instill a sense of urgency and excitement.
3. Steer clear of spam-trigger words like “Earn Extra Cash,” “Click Email,” “Increase Your Sales,” etc.
4. Integrate an exclusive value proposition, such as a 20% discount or a free ebook, to clearly communicate the benefits.
5. Leverage time-sensitive language, using phrases like ‘Limited Time Offer.’
6. Personalize subject lines selectively to avoid coming across as overly intrusive.
Keep your email copy short and concise
Reading lengthy emails is a time-consuming task that most people tend to avoid. In general, individuals prefer concise emails over lengthy ones, as excessive content can trigger spam alerts. While it may seem obvious, many brands attempt to pack extensive information into their email copy, possibly influenced by the belief that subscribers signing up for email updates desire comprehensive content.
Contrary to this assumption, research indicates otherwise. On average, users allocate a mere 51 seconds to an email newsletter after opening it. The prevailing user behavior involves scanning the newsletter, with users often skimming a small portion of the content rather than delving into its entirety.
Consider the following tips for crafting concise email copy:
1. Be Direct: Subscribers often skip through introductions, so refrain from placing crucial information in this section.
2. Stay Focused: Concentrate on a singular message in your email. If you are informing users about a new product feature, solely discuss that aspect and avoid unnecessary details about features they are already familiar with.
3. Enhance Scannability: Employ images selectively to convey key points and emphasize essential elements within the copy. Since your email typically garners only 51 seconds of attention, ensure that your message is presented in easily readable paragraphs.
Incorporate a single CTA button and attach links to your images.
Typically, individuals tend to scan rather than read the entire content of your email, especially when accessing it on a mobile device. Therefore, it is crucial to incorporate a distinct CTA button that captivates the recipient, encouraging them to click.
In email marketing, the primary objective should be to boost your clickthrough rate. Studies suggest that subscribers are more inclined to click through if there is a singular CTA button in your email. The exception to this rule is when crafting a monthly newsletter, where you may deviate and include multiple CTAs.
Implementing these six email marketing tips can have an immediate and positive impact on your Click-Through Rate. By consistently refining and adapting your approach based on data-driven insights, you can enhance the effectiveness of your email campaigns and foster stronger connections with your audience.